A social campaign against AIDS made in cooperation with Polish Centre against AIDS and netSprint.pl search engine (it catalogues 85,982,961 Polish websites).
During the campaign we have 'protected' all sites with erotic content.
If a user of the search engine looks for 'sex', 'anal', 'oral', 'porn' or 'fuck' all these words on the results page are packed in small condoms.

A banner appears next to the results, which presents a condom, a logo of the Centre against AIDS and a double-meaning headline 'Before you enter'.

RESULTS:
1.Each hour of the campaign we've been protecting about 8 million sites without changing their content.
2.We've invented a new communication channel in Search Engine Marketing.


see "anal" results >>

see "sex" results >>

see "mixed" results >>